I miss

More than 11,000 people were affected by breast cancer in Belgium in 2021. Unfortunately, this figure is incorrect.
Breast cancer also impacts their families, friends, loved ones, ...


So that neither the breast nor the heart suffers.
So that neither loss nor absence takes hold.


You are part of the solution,
You can make a difference,
Support breast cancer research.

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Logo I miss you campaign

The story of Eric: supporting a daughter going through preventive treatment

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According to the most recent statistics, over 11,000 women were diagnosed with breast cancer in Belgium in 2021, making this the most diagnosed cancer in women in the country. Unfortunately, this figure is incorrect. Breast cancer not only affects the lives of those directly diagnosed but also has a profound impact on their families, friends, loved ones, and colleagues.

Among those who often suffer silently and are deeply impacted by this devastating disease are the parents of patients. It is crucial to recognise and understand the unique challenges and emotions that parents face when their loved ones are diagnosed with breast cancer. The journey of a parent in supporting and coping with a family member’s breast cancer diagnosis is an important and often overlooked aspect of the broader impact of this disease on society.

Eric, whose daughter carries the BRCA gene, but also has friends currently being treated for breast cancer, knows about these complicated feelings.

The BRCA1/BRCA2 gene mutations are found in approximately 5% of breast cancer patients and this type of mutation is particularly common in young patients. His daughter chose to undergo a preventive double mastectomy to reduce the risk of developing breast cancer later in life.

Eric has been a devoted supporter of BIG against breast cancer for countless years, passionately advocating for BIG’s breast cancer research and bringing a message of hope, with humour and “joie de vivre”.

Eric shares “Breast cancer research is essential to enable all those affected, women and even men, to overcome it as best as possible, as quickly as possible, and with minimal damage. We have made incredible progress, and we continue to make advancements. I believe that the work carried out by BIG, this global network for exchanging information, is something fundamental,” .

I believe this campaign, highlighting the suffering of the breast and heart for both loved ones and those affected, should illustrate to people the importance of supporting those who are ill. We should surround them, but not fall into mushiness. It’s ok to laugh; we need to embrace life and live it as normally as possible.

Missing campaign group

Pink October "I miss you" campaign

For some, «I miss you» reminds them of the pain in their hearts following the loss of a loved one, and the lack of understanding in the eyes of people around them. For others, it will be a matter of grieving for their previous life or for a breast, an important symbol of femininity and maternity.

«I miss you» is also a message of hope. Like a postcard that you send to a friend you are looking forward to seeing again. It is also the hope of soon regaining a new version of yourself, of re-emerging after multiple treatments.

You can make a difference. You can help save lives.

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