Function: Provides support to the philanthropy and communications teams by assisting with a broad variety of communications-related tasks.
Works closely with the Communications Managers and other team members to execute communications related to various activities such as, but not limited to
- BIG against breast cancer’s philanthropic events (virtual and in-person) and partnerships.
- BIG’s scientific teams active in network, building relationships with BIG member groups, and communicating key messages to the scientific community at large.
- Oversees and ensures the day-to-day maintenance of BIG’s website, and that the content is up-to-date, engaging, and aligned with the overall brand strategy.
- Collaborates with the Digital Communications Manager to implement website enhancements and ensure a seamless user interface.
Search Engine Optimization (SEO):
- Conducts keyword research and analysis to optimise website content for search engines.
- Implements on-page SEO techniques, including meta tags, headings, and internal linking.
- Stays updated with SEO trends, algorithm changes, and best practices to continuously improve website rankings and organic traffic.
Search Engine Advertising (SEA):
- Plans, executes, and monitors search engine advertising campaigns, such as Google Ads, to drive targeted traffic and achieve conversion goals.
- Optimises ad copy, keywords, and bids to maximize ROI and ad performance.
- Provides regular reports on campaign performance, insights, and recommendations for improvement.
Analytics and Reporting:
- Tracks and analyses digital communication metrics, including website traffic, conversion rates, SEO rankings, and social media engagement.
- Generates regular performance reports, identify trends, and propose actionable recommendations to optimise digital marketing strategies.
- Develops and manages paid social media campaigns across various platforms (e.g., Facebook, Twitter(X), LinkedIn, Instagram) to increase brand visibility, engagement, and lead generation.
- Utilises audience segmentation and targeting to ensure ads reach the right audience.
- Monitors social media ad performance and adjusts strategies based on data-driven insights.
- Assists in the use and management of social media platforms by drafting, scheduling, posting content, developing ways to improve BIG’s/BIG against breast cancer’s public visibility and increase number of followers / supporters.
- Conducts A/B testing and utilises other testing metrics to enhance campaign performance.
- Collaborates with influencers to amplify brand reach and engagement.
- Collaborates with the communications managers, and other departments, to develop compelling digital content that aligns with digital campaigns and supports SEO efforts.
- Coordinates the promotion of content through social media and other digital channels.
- Creates content (basic knowledge in graphic design, video editing etc.)
- Watches trends in new communications tools and is eager to learn and use them (tech-savvy) whenever needed to keep communications dynamic and relevant.
Knowledge, Skills and Abilities Required:
- A bachelor’s degree in communications, marketing or equivalent
- Minimum 2 years of relevant work experience and/or internships in website management, SEO, SEA, and social media advertising.
- Is “tech-savvy” and at ease with digital communications tools in general
- Experience with Search Engine Optimisation, Search Engine Advertising and Social Media Advertising is a must.
- Familiarity with content management systems, experience with WordPress is a plus.
- Comfortable with a wide variety of technical and creative software packages, and able to learn new ones quickly (e.g., Google Ads, Matomo Analytics, Koalect, Adobe Creative Cloud, Hootsuite, Canva, etc.)
- Demonstrates excellent soft skills. These include strong communication skills, problem-solving abilities, capacity to adapt and the ability to work effectively within a diverse team.
- Excellent written and spoken English, French and/or Dutch. Other languages are a plus.
- Adheres to the highest ethical standards.
What is offered:
a stimulating international environment and a competitive salary and benefits package.
Stuur your motivation letter and cv to email@example.com